Media Literacy: Consumer Awareness Lesson - Expensive Shoes

All prices are in Canadian dollars.

Total Pages: 25 pages
Answer Key: Included
Teaching Duration: 90 minutes
File Size: 5 MB
File Type: Zip

Are expensive basketball shoes really worth the hype? In this engaging media literacy and consumer awareness lesson, students dive into the world of brand marketing, product performance, and pricing psychology as they explore whether premium-priced shoes live up to their promises.

Perfect for Grades 6–8, this resource examines several popular athletic shoe brands and analyzes real-world test results to evaluate marketing claims. It’s an excellent way to bring critical thinking, advertising analysis, and consumer responsibility into your classroom.

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What’s Included:

• 1 Complete Lesson Plan on brand marketing and consumer awareness
• Comprehension Questions + Answer Key
• Journal Entry Assessment (4 Options)
• Quiz + Answer Key
• Extend Your Learning Assignment
• Answer Keys and Assessment Rubric Included
• Print & Digital Formats

Topics Covered:

• Introduction to Consumer Awareness
• Are Expensive Products Always Better?
• Evaluating Brand Reputation vs. Performance
• Understanding Marketing Strategies & Pricing Influence
• Encouraging Informed Consumer Decision-Making

Get the Best Value – Grab the Full Media Literacy Bundle!

Unlock all 11 engaging and ready-to-use lessons that dive into consumer awareness, digital literacy, and advertising strategies – all designed to connect with your middle school students in meaningful, real-world ways.

Perfect For:

• Media Literacy or Consumer Education Units
• Financial Literacy Lessons (Grades 6–8)
• Advertising & Marketing Case Studies
• Critical Thinking or Inquiry-Based Activities
• Sub Plans

Why Teachers Love This Lesson:

• Highly Relatable Topic: Students are excited to explore brands and products they already know.
• Critical Thinking Focus: Encourages students to challenge assumptions and evaluate real-world evidence.
• Flexible Format: Works in both traditional and online classrooms with PDF and Google Slides™ options.
• Curriculum-Aligned: Supports media literacy and consumer awareness education outcomes.

Teacher Feedback:

1. “Overall, a solid resource.  The students really enjoyed the material.  As always, your resources are excellent and straightforward.  I absolutely love all your units.  They save me so much time. Worth every penny.”
2. “My students were thrilled with this topic and current video. This was a great engaging topic.”
3. “This is like gold….we have no resources at all for the intermediates, so this was perfect for my class. Many thanks!!”

This resource is a great way to start meaningful conversations around branding, pricing, and product value. Students will explore how companies use advertising and brand loyalty to influence buying decisions, and determine for themselves if the cost really equals quality.

Resource Notes:

• Regular, reliable internet access is required for this resource.
• Internet must be able to access online video sources.