Media Literacy: Consumer Awareness Lesson - Gender Price Differences

All prices are in Canadian dollars.

Total Pages: 21 pages
Answer Key: Included with rubric
Teaching Duration: 90 minutes
File Size: 1 MB
File Type: PDF

Help your students uncover the hidden costs behind everyday purchases with this eye-opening media literacy and consumer awareness lesson on gender-based pricing. Ideal for Grades 6–8, this lesson examines how prices often differ for products marketed to men vs. women, and explores the marketing strategies companies use to influence buying behaviour.

Students will investigate real examples of gender price differences and critically evaluate the role of product packaging, colour, and branding in consumer decisions. A perfect fit for lessons on media literacy, financial literacy, and health education.

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What's Included:

• 1 Complete Lesson Plan on Gender Price Differences & Marketing
• Student Questions + Graphic Organizer
• Journal Entry Assessment
• Gender Price Differences Quiz
• Extend Your Learning Homework Assignment
• Answer Keys included
• PDF and Google Slides™ versions

Get the Best Value – Grab the Full Media Literacy Bundle!

Unlock all 11 engaging and ready-to-use lessons that dive into consumer awareness, digital literacy, and advertising strategies – all designed to connect with your middle school students in meaningful, real-world ways.

Topics Covered:

• Introduction to Consumer Awareness
• Understanding the "Pink Tax" and Gendered Pricing
• Exploring Marketing Techniques and Targeted Advertising
• Developing Critical Thinking Skills

Perfect For:

• Media Literacy or Health Units (Grades 6–8)
• Financial Literacy Lessons
• Gender Equality & Social Justice Topics
• Sub Plans with High Engagement

Why Teachers Love This Lesson:

• Socially Relevant: Engages students in real-world issues they can relate to.
• Critical & Reflective: Sparks meaningful class discussions on fairness, bias, and branding.
• Easy to Use: Includes quizzes, organizers, journal prompts, and answer keys—ready to go!
• Flexible Formats: Works in-person or online with both PDF and Google Slides™ options.
• Curriculum-Aligned: Supports standards in media literacy, financial literacy, and health education.

Teacher Feedback

1. "I really enjoyed how it connects with the real world and things that intermediate students care about."
2. "Love these lessons! My students were engaged in the lessons and it was really interesting to hear their comments about the differences in gender pricing."
3. "Loved this lesson! Helps to open the eyes of 13/14-year-olds. I just need to make sure they are on the same site to compare products, not just looking for the best deal. Otherwise, it loses its impact. But very appropriate lesson that continues to be talked about in the media."

This resource is a great way to start meaningful conversations around gender equality, marketing strategies, and ethical consumerism. Students will learn how prices are influenced by branding and gender, while developing media literacy and financial awareness skills that connect directly to real-life experiences.

Resource Notes:

• Regular, reliable internet access is required for this resource.
• Internet must be able to access online video sources.