Media Literacy: Consumer Awareness Lesson - Outlet vs. Retail

All prices are in Canadian dollars.

Total Pages: 23 pages
Answer Key: Included with rubric
Teaching Duration: 90 minutes
File Size: 1 MB
File Type: PDF

Help your students become smarter shoppers with this engaging media literacy and consumer awareness lesson comparing outlet vs. retail stores. Designed for Grades 6–8, this resource explores how these store types differ – not just in price, but in product quality, marketing strategies, and consumer perception.

Students will analyze how outlet stores use advertising and psychological pricing tactics to influence purchasing behaviour. This resource supports critical thinking, encourages real-world connections, and ties into financial literacy curriculum outcomes.

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What’s Included:

• 1 complete Lesson Plan on outlet vs. retail store practices
• Student Questions + Graphic Organizer
• Journal Entry Assessment
• Outlet vs. Retail Quiz
• Assessment Rubrics
• PDF and Google Slides™ formats

Topics Covered:

• Introduction to Consumer Awareness
• Comparing Outlet vs. Retail Store Practices
• Analyzing Marketing Strategies and Pricing Tactics
• Encouraging Informed Consumer Decisions

Get the Best Value – Grab the Full Media Literacy Bundle!

Unlock all 11 engaging and ready-to-use lessons that dive into consumer awareness, digital literacy, and advertising strategies – all designed to connect with your middle school students in meaningful, real-world ways.

Perfect For:

• Media Literacy or Financial Literacy Units (Grades 6–8)
• Consumer Awareness Lessons
• Real-World Economics Activities
• Sub Plans
• Extension Lessons

Why Teachers Love This Lesson:

• Relevant & Engaging: Students are instantly drawn into a familiar shopping experience.
• Critical Thinking Focused: Challenges students to question value, quality, and marketing intent.
• Different Formats: Includes PDFs and Google Slides™, ideal for in-person classrooms or online learning.
• Differentiated Activities: Suited for a range of learning styles with graphic organizers and choice-driven assignments.
• Assessment-Ready: Comes with graphic organizers, rubrics, a quiz, and journal entry questions to save teachers’ prep time.

This resource is a great way to start meaningful conversations around shopping habits, advertising, and perceived value. Students will learn how to evaluate store practices, recognize marketing tactics, and become more informed consumers. A valuable addition to any media literacy or financial literacy curriculum.

Resource Notes:

• Regular, reliable internet access is required for this resource.
• Internet must be able to access online video sources.